Introduction: Trademark Registration and Social Media Buzz
Ryo Suzuki’s post on X (formerly Twitter) has cast a spotlight on the story surrounding his brand “Suzu no Ki” and the phrase “Mix Thoroughly from the Bottom.” It began when an expression used in a Seven-Eleven product bore a resemblance to the “catchphrase” he had valued since founding his brand. Rather than commenting from the perspective of trademark registration, Suzuki simply posted with the aim of gaining “recognition.” This attention on social media marks an important step for him.
Dedication since Founding and the Value of Trademark Registration
The phrase “Mix Thoroughly from the Bottom” is a catchphrase that Suzuki has used since founding his brand seven years ago, and it gained traction on social media about two years ago. He has popularized this expression within the mazesoba culture, positioning it as a symbol of “Suzu no Ki.” The buzz surrounding trademark registration is also part of his strategy to strengthen his brand in pursuit of his dreams, showing how word choices can significantly impact brand value in business.
The Desire to Fulfill His Dream at Seven-Eleven
At the core of Suzuki’s dream is Japan’s “cup noodle” culture, with which he’s been familiar since childhood. For him, placing his brand on the cup noodle shelf at a convenience store represents both gratitude to his family and a symbol of his dreams. This is not merely product development; it is about building a “story of empathy” with his family and consumers, with recognition from Seven-Eleven as the ultimate goal.
General Expressions vs. Brand Phrases
While Seven-Eleven used the phrase “Mix Thoroughly from the Bottom” as a “generic expression,” for Suzuki, this expression embodies his vision and is a word he has poured his passion into since the beginning. Despite the differences between a major corporation and a small business owner, Suzuki’s dedication to the phrase reflects his belief and love for his brand.
Suzuki’s Dream and the Power of Social Media Marketing
By generating buzz on social media, Suzuki conveyed his “dream fulfillment” message to Seven-Eleven. Through the power of social media, he is not only garnering consumer support but also strategically marketing himself to approach large corporations. With more supporters, his dream becomes more feasible, potentially bringing him closer to the next step.
Conclusion: “Turning Dreams into Reality”
Suzuki’s efforts demonstrate how a small business can build a “brand” and dream of collaborating with major corporations. How his dream will materialize and how his actions will impact people along the way will be closely watched. Will the day come when “Mix Thoroughly from the Bottom” lines the cup noodle shelves as a new ramen brand? We look forward to witnessing that moment.
