Two suspects have been arrested for selling counterfeit cosmetics of the major cosmetics manufacturer, “Shiseido,” online. This incident sheds light on the challenges faced by both consumers and manufacturers. Below is an analysis of this news.
The Background and Risks of Counterfeit Sales
The counterfeit products in this case were reportedly shipped from Hong Kong and sold at about 10% less than the price of authentic products. This “slightly cheaper” pricing creates a sense of value for consumers while making it difficult to suspect anything unusual. However, such counterfeit products come with the following risks:
- Potential Health Hazards
Cosmetics are applied directly to the skin, and using products without guaranteed safety can lead to skin irritation or allergic reactions. Counterfeit products, in particular, are likely to contain ingredients different from those in authentic ones, posing risks of long-term health damage.
- Damage to Brand Image
If consumers mistake counterfeit products for authentic ones and encounter problems, the manufacturer’s brand image could suffer. Persistent issues of this nature could undermine the credibility of the brand itself.
Raising Consumer Awareness
This case highlights both the convenience and risks of online shopping. Here are some points consumers should keep in mind:
- Use Authorized Retailers
As Shiseido recommends, it is important to purchase products from authorized stores or official online retailers. Consumers should weigh the risks of buying counterfeits against the lure of slight discounts or lower prices.
- Verify Seller Information
When shopping on e-commerce sites, it’s advisable to develop a habit of checking seller reviews and ratings. Be cautious of suspicious pricing or unnatural product descriptions.
- Confirm with the Manufacturer if in Doubt
If unsure whether a product is authentic, it’s wise to contact the manufacturer’s customer support for verification.
Manufacturer Initiatives
On the other hand, manufacturers must take proactive measures to protect consumers. Some potential strategies include:
- Strengthening Traceability
By introducing technologies like QR codes or holograms to verify authenticity, manufacturers can provide consumers with a simple way to confirm whether a product is genuine.
- Enhancing Information Dissemination
It is crucial to strengthen efforts to spread awareness about the risks of counterfeit products and the benefits of purchasing authentic ones through social media and official websites.
- Accelerating Legal Actions
Taking swift legal action against counterfeit sellers and their distribution channels is necessary to curb the circulation of counterfeit goods.
Conclusion: Cooperation Between Consumers and Manufacturers to Ensure Safety
This incident demonstrates the ease with which counterfeit products can be traded online, posing a significant threat to consumer safety. Consumers must heighten their awareness of risks when purchasing products, while manufacturers should establish systems that make it easier to guarantee the safety of authentic products. By working together, both sides can help suppress the distribution of counterfeit goods.
Moreover, this is an opportunity to shift away from merely pursuing “low prices” and promote purchasing habits that prioritize “quality and safety,” which could be the first step toward enriching our lives.
