Recently, it was revealed that a leaflet produced by the Japan Coast Guard was created using AI-generated content, sparking significant debate on social media. This incident highlights societal acceptance and ethical issues surrounding the use of generative AI technology. Below, I will share my thoughts and reflections on this case.
Use of Generative AI in Public Agency Leaflets
The Japan Coast Guard explained that the reason for using generative AI was to avoid the illustrator’s personal style influencing the message, aiming to convey maritime safety messages in a neutral manner to the public. This intention is understandable, as it is reasonable for a public agency to prefer a more neutral expression rather than relying on a specific artistic style.
Reactions and Debates on Social Media
On the other hand, the unnatural details, such as “the eyes blending into the eyelashes” and “the odd position of hair accessories,” led to suspicions that the leaflet was AI-generated, sparking debate. While some criticized the decision, asking, “Why not hire a professional illustrator?” others argued that “using AI is not a problem.”
Copyright and Ethical Issues
A key point of interest is the guidelines issued by the Council for Cultural Affairs on “AI and Copyright,” as well as opinions that “AI use takes away illustrators’ jobs.” These are important perspectives when considering the impact of AI on creative activities and employment. While generative AI content production offers benefits like cost and time savings, it’s crucial to carefully consider its impact on creators’ rights and professions.
Public Agency Response
In response to the situation, the Japan Coast Guard has halted the distribution and official website posting of the leaflet. They stated that they would seriously consider social media opinions regarding future AI usage. This response indicates a cautious approach by the public agency towards potential issues arising from AI use.
Future Challenges
Generative AI technology is rapidly evolving, and its application range is expanding. Public agencies and companies must consider not only its convenience but also the ethical challenges and social impacts. Especially concerning copyright and the protection of creators’ rights, there is a need for appropriate guidelines and transparent operations.
The Japan Coast Guard’s case provides important lessons regarding the use of generative AI. As technology advances, society as a whole must understand its benefits and challenges and seek a balanced approach.
