Amazon has released its 2023 “Brand Protection Report,” drawing significant attention. According to the report, Amazon’s Counterfeit Crimes Unit has identified and removed over 7 million counterfeit items and prevented the creation of more than 700,000 suspicious seller accounts. This demonstrates a substantial improvement in effectiveness since the unit’s establishment in 2020.
Amazon’s “Brand Registry Program” is a crucial mechanism for brands to identify and report third-party products infringing on their trademarks, copyrights, or patents. Major brands like the Prada Group, Cisco, and Canon participate in this program, and despite the growth of Amazon’s marketplace, infringement cases have reportedly decreased by over 30%.
Additionally, through cooperation with China’s Public Security Bureau (PSB), more than 50 operations against counterfeit manufacturers and malicious actors have been conducted, leading to the arrest of over 100 suspects.
Furthermore, Amazon employs large-scale language models and advanced machine learning models to systematically detect visual intellectual property infringements. In 2023, Amazon invested over $1.2 billion in this initiative, employing a total of over 15,000 people, including AI and ML scientists and criminal investigators.
Amazon’s thorough counterfeit measures represent a significant step in brand protection. For us, these efforts serve as a valuable reference for protecting our clients’ intellectual property. We can learn much from Amazon’s case about what strategies are effective and what can be done for brand protection. We look forward to seeing these efforts continue to develop and play a leading role in the fight against counterfeiting.
We hope this article provides useful information for your brand protection. If you have any inquiries, please feel free to contact us.
