The locally-bred Choshu Kurokashiwa chicken, originating from Nagato City, has received official recognition from the government for its quality. This recognition comes from its registration under the Geographical Indication (GI) protection system. This system provides government endorsement to agricultural products strongly tied to their regional characteristics. Akimasa Suenaga, president of the Fuka Poultry Cooperative, reported this registration to Mayor Ebara of Nagato City.
What is Choshu Kurokashiwa?
Choshu Kurokashiwa is an original local chicken developed by the prefecture, based on the nationally recognized natural monument, the Kurokashiwa chicken. It is produced by three farms in Nagato City and one farm in Mine City, with an annual production of about 42,000 birds. The chickens are raised using a unique feed blend of locally produced rice and soybeans, and are free-range, being allowed to roam on the ground.
Significance and Impact of GI Registration
GI registration serves as national protection of the regional brand and a guarantee of quality. This strengthens the brand power of Choshu Kurokashiwa, building consumer trust in its high quality. The registration is also expected to facilitate expanded exports overseas, significantly contributing to the regional economy.
Future Prospects
Akimasa Suenaga, president of the Fuka Poultry Cooperative, expressed his ambition to collaborate with poultry farmers to promote Japan’s local chicken and poultry industry. The cooperative aims to increase production to 50,000 birds annually, enhancing cooperation with local farmers and striving for overall regional development.
Conclusion
The GI registration of Choshu Kurokashiwa acknowledges the production of high-quality local chicken, leveraging the efforts of farmers and regional characteristics. This development is expected to stimulate the regional economy and expand into overseas markets, contributing to the overall growth of Nagato City and its surroundings.
Branding agricultural products that utilize regional characteristics is crucial for regional revitalization. It is hoped that Choshu Kurokashiwa will continue to be a source of regional pride, spreading its name nationwide and worldwide.
