Do you own any branded items? High-end brand bags and clothing are important accessories that add a touch of elegance to special occasions and everyday fashion. However, the Nagoya Customs recently reported an increase in the number of counterfeit and imitation goods being seized. In this article, we will explore the background and causes of this issue, as well as consider how we, as consumers, can respond.
Why is the import of counterfeit goods increasing?
The distribution of counterfeit and imitation goods is closely related to economic trends and changes in consumer needs. The following factors are particularly noteworthy:
Expansion of Online Shopping
Shopping through the internet has become increasingly common, with a rise in personal imports from overseas. As a result, more consumers may unknowingly purchase counterfeit goods without thoroughly checking whether the products are genuine. While online transactions on international websites or social media platforms are convenient, there are also unreliable platforms out there.
Price-Focused Consumer Behavior
Branded items are expensive, and many consumers want to acquire them at a lower price. This has led to a tendency to purchase counterfeit goods, which look almost identical to the real thing but are available at a much cheaper price. Opting for counterfeits because “they look the same” inadvertently supports the expansion of the counterfeit market.
Advancement of Counterfeiting Techniques
Counterfeit manufacturing techniques have improved year by year, and there are now highly sophisticated products on the market that are difficult to distinguish from genuine items. Due to this technological progress, it has become increasingly challenging for customs officials to detect counterfeits.
What can we as consumers do?
So, how can we protect ourselves from being deceived by counterfeit goods?
Choose Trustworthy Sales Channels
When purchasing branded items, it is safest to use official stores or authorized retailers. Especially when buying online, make sure to carefully check the seller’s ratings and reliability. Additionally, if a product is being sold at an unusually low price, it is likely a counterfeit, so it’s important to assess whether the price is legitimate.
Verify the Authenticity of Products
Some brands offer systems where consumers can check the authenticity of a product using serial numbers or QR codes attached to the item. By verifying this information immediately after purchase, you can reduce the risk of acquiring counterfeit goods.
Consumer Education and Awareness
Buying counterfeit goods is not only illegal but also damages the brand’s value. If consumers understand this and avoid purchasing counterfeit products, it will contribute to the long-term health of the market. Campaigns and educational programs to raise awareness across society are also important.
Conclusion
The increase in the import of counterfeit and imitation goods is driven by consumer demand and advancements in technology. When purchasing branded items, it is crucial to choose reliable channels and avoid buying illegal products. To ensure that we obtain high-quality products at fair prices, it is essential for each consumer to act wisely.
