In recent years, there has been a rapid increase in AI (Artificial Intelligence)-based startups. With growing competition, intellectual property (IP) strategies to protect unique technologies are becoming increasingly important. This article introduces how Myelin Foundry, a deep-tech startup from India, has built its IP strategy to enhance its competitive edge. Through this case study, we will explore the significance of IP strategies in modern startups and examine concrete approaches.
The Uniqueness of Edge AI Technology and IP Strategy
At the core of Myelin Foundry’s technology lies edge AI. This technology processes video and audio data in real time on devices like smartphones and in-car systems, providing useful information. What makes this technology unique is its ability to process data on the edge, rather than relying on the cloud. This results in improved response times and maximizes device performance.
Gopichand Katragadda, who leads the company’s IP strategy, employs an approach of obtaining patents focused on AI applications, aiming to build a “thicket” of patents in specific areas. Instead of relying on a single patent, this strategy involves securing multiple related patents to create barriers that competitors cannot easily overcome. By constructing this “thicket,” Myelin Foundry not only builds a competitive advantage but also opens up opportunities for collaboration with other companies and generates revenue through licensing fees.
Startup IP Strategy: Protect and Share
Gopi’s approach to IP is not just as a defensive tool but as an asset for collaboration and growth. Particularly for startups, it’s essential to build cooperative relationships with other companies through patents and grow together. In this regard, Myelin Foundry licenses certain technologies and aims for joint development of new intellectual property.
This approach serves as an effective way for startups, which often face challenges in breaking into the market alone, to strengthen partnerships. In industries like the automotive sector, where the introduction of new technologies takes time, obtaining patents and collaborating with others helps to promote technology adoption while maintaining competitiveness.
Indian Startups and the Global Market
One challenge Myelin Foundry faces is the difficulty of success for B2C startups solely within the Indian domestic market. Therefore, the company targets global markets, with a particular focus on partnerships with companies in Japan, Europe, and the United States. Collaborating with Japanese automakers and the entertainment industry presents significant growth opportunities for the company.
The Importance of Sharing IP Strategy Throughout the Organization
Gopi emphasizes that IP strategy should be central to the entire startup. Rather than outsourcing it to the IP department or external experts, the entire organization should understand the importance of IP and strategically utilize it. This approach allows engineers themselves to develop products with IP protection in mind, ultimately enhancing competitiveness.
Conclusion
The case of Myelin Foundry serves as a good example of how AI-focused startups can build an IP strategy and establish a competitive advantage. Viewing patents not just as defensive tools but as assets for collaboration and growth, while strengthening partnerships to enhance market competitiveness, is key to success. For the Indian startup ecosystem to continue growing and emerge as a global player, IP strategies like this will be essential.
