On November 5, 2025, OpenAI officially released the Android version of its video generation AI app Sora. Simultaneously launched in seven countries, including Japan, this marks a major step toward the “ChatGPT-ization of video,” enabling users to create high-quality videos directly from text input on their smartphones.
A New Experience in Generative AI
Sora 2 has evolved into a model capable of instantly generating realistic videos from text. Users can not only view other creators’ works but also share and remix their own creations.
Particularly noteworthy is the “Cameo” feature, which allows users to include other people in their videos—making AI-powered “co-appearances” a routine part of creative expression.
In essence, Sora represents the first large-scale video generation platform built on a three-layer structure of “watching, creating, and sharing.”
While TikTok and YouTube amplified human creativity, Sora seeks to socialize AI creativity itself.
Implications for Creator Culture
A world where anyone can effortlessly create cinematic visuals may seem to expand the horizons of creativity.
However, it simultaneously raises a fundamental question: “What does originality mean?”
Since Sora 2 can easily generate famous characters—such as Mario or Pikachu—it brings to light the risk of “unauthorized use beyond derivative works.”
On October 27, 2025, the Content Overseas Distribution Association (CODA) in Japan submitted a request to OpenAI to halt the use of certain training data and character materials.
The relationship between AI and copyright has already shifted from static images (e.g., Stable Diffusion) to moving pictures, ushering in a new era of issues—moving from “AI reproduction” to “AI-directed performance.”
Toward the Next Stage of Law and Ethics
Because videos inherently carry more narrative expression than still images, rights management becomes vastly more complex.
Under copyright law, reproducing a character’s appearance, movements, or worldview often spans multiple rights categories—creating distinct legal risks at each stage of training, generation, distribution, and reuse.
For global platforms like Sora, aligning with national laws (e.g., the U.S. DMCA or Japan’s Copyright Act Article 30-4) poses a further challenge.
At the same time, simply banning or restricting generative AI cannot keep pace with technological progress. What is needed is transparency in AI-generated content and clear accountability for creators and platforms.
For instance, mandating metadata in Sora’s generated videos—such as the “source model” and “input prompt”—could help establish both technical and regulatory traceability systems.
The Future Illuminated by Sora
The advent of Sora signals the dawn of an era when AI and video become media accessible to everyone.
Yet, the creative industries and intellectual property systems are being forced to reconstruct themselves at unprecedented speed.
How can we reconcile creative freedom with the protection of rights?
Sora may be the first AI application to hand that question directly to users across the world.