In recent years, the decline of traditional industries has been highlighted as a significant issue. In response, the Japan Patent Office’s public relations magazine “Tokkyo” No. 64 featured a special issue titled “The Future of Traditional Industries Through Intellectual Property Utilization.” The issue introduces various cases in which intellectual property is leveraged to create new value in traditional industries, such as the “luminous washbasin” of Shigaraki ware and an innovative lacquer refining method.
The Relationship Between Traditional Industries and Intellectual Property
Traditional industries refer to manufacturing techniques and crafts deeply rooted in regional history. However, they face numerous challenges, including market shrinkage, a shortage of successors, and intensified competition with overseas products. Amid these challenges, the utilization of intellectual property is emerging as a means to develop new markets and enhance brand value.
In particular, the following approaches are gaining attention:
- Integration with new technologies
e.g., Shigaraki ware washbasins utilizing translucent clay
- Collaboration with different fields
e.g., improving lacquer refining techniques to enhance gloss and transparency
- Branding of regional resources
e.g., leveraging traditional crafts for tourism promotion and encouraging relocation
The Potential of the “Luminous Washbasin” in Shigaraki Ware
Shigaraki ware has long been a representative of Japanese ceramic culture. By integrating new technologies, product development that transcends conventional boundaries is advancing. The “luminous washbasin,” made from translucent clay, is an attempt to enhance not only design but also practicality and interior value. This innovation surpasses the traditional Japanese aesthetic image, opening up opportunities for expansion into hotels and international markets.
Innovations in Lacquer and the Global Market
Meanwhile, in the field of lacquerware, a new refining technique has been developed to achieve a higher gloss and transparency. Traditional lacquer has been considered difficult to handle, making it less accessible to general consumers. However, with new technologies, lacquerware has the potential to reach a wider audience. Furthermore, the application of lacquer in furniture and automobile decoration presents opportunities that go beyond traditional craftsmanship.
Intellectual Property Strategies and Future Prospects
The utilization of intellectual property extends beyond merely protecting technology; it also serves as a key element in brand strategy and international expansion. By effectively leveraging patents, designs, and trademarks, businesses can differentiate themselves and build sustainable business models.
To ensure the continued growth of traditional industries, the following initiatives will be essential:
- Integration with digital technology
e.g., expansion into e-commerce, utilization of AR/VR
- Collaboration with other industries
e.g., partnerships with architecture and interior design
- Proactive approach to overseas markets
e.g., branding for high-end luxury consumers
For traditional industries to continue generating new value, the use of intellectual property is indispensable. The cases introduced in “Tokkyo” No. 64 exemplify this potential, raising expectations for further advancements in the future.